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Our story

Shape Up HR is a consulting agency that partners with companies to reimagine the way they work. We integrate human-centered design, product development practices and innovative HR technology to drive organizational success through people-first solutions.

Meet the team

Katja Vincetić | Founder and Consultant

Hello, I am happy that you are reading this! Let me introduce myself and tell you more about what me and my network of consultants do. 

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I started my career at a fast-growing communications company, where I spent 5 years shaping HR and business teams across Europe and North America. I helped build a global HR department from scratch and got involved in all aspects of HR.

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Later on, I specialized in HR digital transformation, leading HR departments through changes, using new HR technology, and improving processes and employee experiences to boost business success.

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Now, as an HR Transformation Consultant, I create agile HR functions that are strategic and can quickly adapt to changing business needs. My goal is to develop future-ready HR strategies in today’s digital world.

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