Our story
Shape Up HR is a consulting agency that partners with companies to reimagine the way they work. We integrate human-centered design, product development practices and innovative HR technology to drive organizational success through people-first solutions.
Meet the team
Katja Vincetić | Founder and Consultant
Hello, I am happy that you are reading this! Let me introduce myself and tell you more about what me and my network of consultants do.
I started my career at a fast-growing communications company, where I spent 5 years shaping HR and business teams across Europe and North America. I helped build a global HR department from scratch and got involved in all aspects of HR.
Later on, I specialized in HR digital transformation, leading HR departments through changes, using new HR technology, and improving processes and employee experiences to boost business success.
Now, as an HR Transformation Consultant, I create agile HR functions that are strategic and can quickly adapt to changing business needs. My goal is to develop future-ready HR strategies in today’s digital world.
Our values
Challenge & Innovation
We lead by challenging and innovating traditional HR practices, staying ahead of the curve.
Flexibility
Flexibility defines us. We tailor solutions to uniquely suit our clients' needs.
Collaboration
We believe in the power of continuous feedback and collaborative testing with our customers.
Scalability & Sustainability
Our solutions are crafted for scalability and sustainability, ensuring long-term success.
How we see HR today
After years of experience in building and managing Human Resources teams within diverse organizations, we've witnessed a growing need for a departure from traditional HR models. Many HR teams have historically operated in functional silos or specialized centers of excellence, a setup that served its purpose in the past but has become increasingly out of touch with today's rapidly evolving business landscape.
The result?
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HR bogged down in administrative tasks
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Reactive function in the organization
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HR functions running disjointed initiatives
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Leaving employees baffled by inconsistent information
Today, employees increasingly prioritize their overall experience within an organization. They are more inclined to select employers that offer a seamless and engaging employee journey.
This dynamic environment, requires HR Professionals to become a strategic partner to business leaders. HR must design and implement people initiatives that not only address business needs but also place employee experience at the forefront.
To tackle these challenges, we propose viewing HR and people operations through the lens of product management principles. Product management involves the practice of identifying market challenges and developing solutions to meet those needs.
In the realm of human resources and people operations, we view the employee experience as a subscription product. When individuals join a company, they essentially subscribe to this experience. Just like any other subscription, they have the option to renew or cancel it each month, depending on their satisfaction.
This perspective sees the employees' perceptions about the company, their career journey, and their interactions at various touchpoints within the organization as elements that collectively constitute the overall employment experience – essentially, it's the product they're subscribing to. By applying a product management mindset, HR can more effectively enhance and deliver this subscription experience, addressing the ever-changing needs of both the business and its employees.